De la Gente (day lah hen'-tay) means "from the people" and that's exactly what our coffee is. Great coffee. Direct from farmers. Changing lives.
De la Gente facilitates the sale of coffee under the same name for our member cooperatives, with the vast majority of coffee being exported to the United States. It is also available in Canada, Belize and, of course, Guatemala. It is sold to a variety of markets, including to roasters as green coffee and direct to shops and consumers as roasted coffee. Farmers receive up to 250% more than they would selling through options normally available to them.
Whether you're a coffee drinker, roaster, coffee shop, or institution, you can participate and enjoy great coffee that has an impact on the ground. You can buy coffee at our shop, and find out more about becoming a wholesale account or buying green coffee.
De la Gente coffee is 100% Arabica coffee, shade grown on the slopes of Guatemala's volcanoes and mountains and processed sustainably by hand in small batches.
How Our Direct Trade Model Transforms Lives
Despite the fact that coffee is one of the most valuable global industries, the farmers who harvest the world's coffee beans are economically disadvantaged. Farmers work hard planting, cultivating, and harvesting coffee, yet they receive very little for their harvest when it comes time to sell. This leaves their families and communities unable to provide basic education, housing, nutrition, and healthcare necessary to foster healthy and prosperous lives.
We set out to change that. In order to eradicate the marginalization of farmers, we have created an integrated international supply chain that links farmers directly with consumers and extends all the way from the field to the final sale. We partner with cooperatives that produce great coffee but lack the ability to reap the rewards of the (literal!) fruits of their labor. We facilitate the sale of their coffee directly to consumers and roasters in a number of countries, and farmers receive as much as 250% more than they would selling via other options available.
In doing so, we have created benefits for all. Consumers win because they get great tasting coffee at affordable prices, as well as the knowledge that they are treating farmers fairly. Coffeehouses win because they can offer great coffee to their customers along with the story of how they are part of the solution. Farmers win because they earn a living wage from the coffee that enables them to support their families and communities.
Our impact is not just incremental, but transformative. By selling through our supply chain, farmers are able to earn much more than they would otherwise. Generally, farmers earn between 40% and 250% more than they would selling their product in the local markets available to them. These extra profits give farmers a chance to achieve what they had previously only dreamed of - investing in their families for a brighter and more prosperous future.
Our Stance on Fair Trade
We are frequently asked whether we are Fair Trade certified, and the answer is no. Fair Trade certification ensures a modest price increase for farmers, whereas our model ensures that farmers earn the full value of their product. As our model ensures a much larger benefit for farmers, and as there is a cost associated with Fair Trade certification, we decided not to pursue that option. If you have more questions about Fair Trade's benefits and drawbacks, we suggest you read this well-written article: