Honoring Our Roots | De La Gente’s Journey As We Build a Brighter Future for Coffee Communities in Guatemala
Our roots begin in small family owned coffee farms in the highlands of Guatemala with dreams of self improvement, generational knowledge, and hard work.
At De La Gente, our work is led by our roots. As we’re transforming supply chains and creating impact in the lives of small-scale coffee producers in Guatemala, we honor coffee as a livelihood, legacy, and pathway towards opportunity. De La Gente works with and represents over 140 small-scale producers located in four of Guatemala’s coffee-growing regions, and are members of nine partner cooperatives. Our mission – creating economic opportunities for coffee producing communities – is what continues to connect us to our roots, guiding everything that we do. By using coffee as a vehicle for change, we’re able to channel nearly $350,000 in annual sales directly into our partner coffee-producing communities.
Reflecting on the New Year as We Continue Creating Change in 2026
As we close 2025 and anticipate another year of creating change in Guatemala's coffee growing communities, we’d like to dedicate time towards reflecting on the new year – emphasizing some of the strengths we’ve had in terms of organizational growth and briefly discussing some of the major changes we’ve witnessed in the coffee industry. In this article, we will be discussing some of the year’s highlights and how we’ve turned challenges into opportunities.
Giving Back This Festive Season | How Your Donation Creates Positive Impact in the Coffee Journey
When you give back this festive season, your donation creates a positive impact and isn’t just a gesture of goodwill, but becomes the seed for new opportunity and growth. Every donation creates a ripple effect across coffee growing communities in Guatemala – empowering the next generation of coffee producers, ensuring sustainable livelihoods for communities, and building resilience required for the next year’s harvests. Your gift supports the future of coffee producing families in Guatemala and our team as we drive meaningful change in each stage of the coffee journey.